Client: Jabra GN Netcom
Technology: XHTML, CSS, JQuery
Jabra / GN Netcom turned to TD Media to create a technology solution which would allow them to execute a co-branded promotion with AT&T. Customers who purchased a Jabra headset at an AT&T retail location received a promotional URL providing them special discounts on popular mobile apps from Vlingo, Voice on the Go, Voice Assist and Dial2Do.
TD Media implemented, documented and distributed a protocol to exchange data with the various application providers. The protocol enabled visitor submitted data to be automatically inserted into the mobile application providers registration process.
The result was a streamlined conversion process, without redundant data entry, which lead visitors from Jabra's promotional website through the mobile application provider's registration process. Jabra was credited for each new application registration which allowed the effectiveness of the campaign to be measured for all parties involved.
The Jabra AT&T Promotional Website is housed on dedicated servers in TD Media's San Diego Colocation Center.
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