Search Phrase Research

Search Phrase Research is the process of evaluating combinations of words used in search engine queries. By quantifying and qualifying these terms, we can target the most effective phrases in the optimization of your Website.

Using services such as Wordtracker, Google Keyword Suggest, and our own internal analysis tools, we are able to rate specific phrases based on historical search data.

Search Phrase popularity is only one consideration in choosing the right terms to target. Looking at the number of websites that are returned in the search engine results for a given phrase, helps to determine that phrase's effectiveness index. This standardized measurement helps us identify terms that are easier to optimize for. This can help narrow the focus for initial SEO efforts.

Combining Search Phrase Research with Competitor Site Analysis can further allow us to determine how much work will be required to increase the results you get from your website.