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Pay Per Click Advertising

Pay Per Click advertising (PPC) is a system that allows advertisers to bid on a per click basis for small advertisements on large web sites like Google, Yahoo and MSN. When combined with Web Site Analytics, PPC advertising can deliver exact Return on Investment (ROI) measurements. You can determine exactly how much revenue is generated from your advertising-- something that is usually not possible with most other advertising mediums.

For new web sites, PPC advertising can deliver instant, qualified traffic. This can provide immediate sales while longer term strategies such as SEO are being developed. Established web sites can expand their marketing reach to test new keyphrases. Lessons that are learned quickly in PPC campaigns, concerning which keyphrases convert visitors into buyers, can be taken into account when planning more expensive, long term strategies such as SEO.