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Web Site Analytics

Web Site Analytics provides a complete picture of how web site visitors are arriving to your site and what they are doing once they get there. Common uses of analytics data include answering the following questions:

• What is the exact Return on Investment for paid directory listings and online advertising?
• Which search phrases bring visitors which convert into purchasers and which do not?
• Which pages on your site do visitors view before conversion?
• How effective are your email newsletters in generating conversion?

Without analytics it is impossible to make informed, strategic decisions about Internet marketing.

Without analytics you may know that 52% of your web site traffic comes from a specific keyphrase for which you rank #1.

But, with analytics you may discover that visitors who come to your web site for that #1 phrase convert into customers at a much lower rate than those who come to your website for a term that you are ranked #7 for. Using this information allows you to stop targeting the wrong keyphrase and put more resources toward keyphrases that will increase your position for the higher converting phrase.