Split Testing for Web Pages
Split testing is the process of measuring the affect that different variations of a web page have on visitors. Using an automated system, versions of the same web page are systematically distributed to website visitors in a way that a visitor always sees the same version of the page.
Examples Of Split Testing For Web Pages
- Learn if a difference in button colors affects how often they are clicked on.
- Measure how changes in website copy has on a visitor's willingness to purchase.
- See if modifying the layout of the page increases visitor engagement.
Why guess when you can test?
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