Website Analytics
Website Analytics provides a complete picture of how Website visitors are arriving to your site and what they are doing once they get there. Without analytics it is impossible to make informed, strategic decisions about Internet marketing.
Common questions that analytics data can answer include:
- What is the exact Return on Investment for paid directory listings and online advertising?
- Which search phrases bring visitors which convert and which do not?
- Which pages on your site do visitors view before conversion?
- How effective are your email newsletters in generating conversion?
Without analytics you may know that 12% of your Website traffic comes from a specific search phrase for which you rank #1.
But, with analytics you may discover that visitors who come to your Website for that #1 phrase convert into customers at a much lower rate than those who come to your website for a term that you are ranked #7 for.
Using this information allows you to stop targeting the wrong search phrase and put more resources toward increasing your position for the higher converting phrase.
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TD Media, Inc.
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