Mobile Apps For Live CME Events

We are pleased to announce the launch of the ConferenceBrain mobile app for live CME events. Developed for the 65th Annual Meeting of the Pacific Coast Reproductive Society, the ConferenceBrain mobile app developed by TD Media, allows attendees easy access to schedule, faculty, syllabus and other information designed to make their educational experience easier and … Continued

Where the Rubber Meets the Road – Key Performance Indicators

  The always amazing Avinash Kaushik recently wrote an excellent article explaining The Digital Analytics Ecosystem. As you can imagine by the title, it’s not a quick read. Despite that fact, it contains information that is absolutely essential for both digital marketers and their clients alike. One of the key points Avinash makes early on, … Continued

Tracking YouTube In Stream Advertising in Google Analytics

Over the last couple of months we have experimented with ways to measure Google Adwords advertising in YouTube using Google Analytics. You'd think this would be pretty easy considering the three products are all from the same company. This is most certainly not the case. Paid video campaign ads on YouTube have multiple formats. The … Continued

ASRM 2012: Things To See In San Diego

We love San Diego and are so excited that ASRM is going to be held in our home town this year! We polled around the office and came up with a list of things we typically take visitors to see. We also added a few pro tips from the local perspective. From scenic and breathtaking views … Continued