As marketing professionals working with fertility centers to drive patient acquisition, we’re often asked how to best use social media including Instagram.
The answer always includes tips to be authentic, share valuable information, and give prospective patients a look “behind the scenes” at parts of your practice and personal life that you are comfortable sharing. These things work to build trust and affinity with prospective patients even before they meet you.
As you might imagine, she struggled with the idea of sharing this announcements with her patients who are facing challenges with fertility. At the end of the day, however, her candor and compassion ring true and create a very authentic and engaging experience.