On April 26th 2015, Google officially announced that mobile-friendly website design will be used as a ranking factor for results they return. You can read the full blog post here. This means that if your website is not mobile-friendly, you are now at a disadvantage in attaining high search engine rank with Google.
The always amazing Avinash Kaushik recently wrote an excellent article explaining The Digital Analytics Ecosystem. As you can imagine by the title, it’s not a quick read. Despite that fact, it contains information that is absolutely essential for both digital marketers and their clients alike. One of the key points Avinash makes early on, is … Continued
In January we prepare annual reports for our marketing clients. This is in addition to the standard monthly performance reports. Comparing this larger 12 month period is really useful for measuring progress. It takes into consideration seasonal fluctuations that affect month to month comparisons. Its also good for clients with whom we have been working with for several years. … Continued
There are two fundamental concepts in online marketing which should guide most decisions. The first is friction. In the context of online marketing, friction is everything that gets in the way of a visitor accomplishing what they want to do on your website. While developing our DonorDB application, we surveyed the competitive landscape and, by … Continued