Dallas - Fort Worth Fertility Associates

The Challenge

Dallas - Fort Worth Fertility Associates retained TD Media to increase new patient consultations and further expand their large, well established practice group. At the time of engagement, DFWFA maintained three medical offices and two IVF and andrology laboratories. These locations served three distinct areas of Dallas, Southlake and Plano, Texas.

What We Did

In an effort to better reach the population in each area, we created separate websites for each office. Each website was optimized for the specific geographic area, while maintaining consistent branding and design. This provided a two-fold benefit.

First, the individual websites ranked better on Google for geographically targeted search terms. Home page content is typically positioned higher on Google and having three home pages allowed better rank for each location.

Second, visitors to the individual websites saw content focused on their specific location.This helped establish a more direct relationship with the individual provider and practice location leading to an increase in overall conversion rate.

In addition, separate Google Ad campaigns were created for each location, establishing individual budgets and more finely measuring performance. The alignment of search terms and ad text resulted in a lower cost per acquisition.

The Outcome

The result was a 21% increase in new patient consults in the first year working with the practice. Since the start of engagement, Dallas - Fort Worth Fertility Associates has added three new doctors and two additional medical offices. As a result of our strategy, the practice consistently ranks in the top three on google for the most high value search terms in all locations it serves. Google organic traffic is the largest contributor to new patient consultation requests placed through the website.

Technical Profile

• Optimized Website Development
• Visitor Conversion Optimization
• Google Ad Management
• Reputation Management
• TD Media Hosting

View DallasFertility.com

World Professional Association for Transgender Health

The World Professional Association for Transgender Health needed a comprehensive way to create and manage their schedule of 8 annual CME conferences held worldwide. They also wanted a system where members could manage their individual accounts, connect with each other, easily renew their membership dues and register for upcoming events and conferences.

Using our ConferenceBrain platform WPATH was able to quickly and efficiently create a single login system that provides:

• Attendee registration with tiered pricing and credit card payment integration
• Abstract submission, judging, and notification
• Faculty management, syllabus review, and download
• Exhibitor booth sales and management
• Membership directory, registration and dues collection
• Visual page editor allowing admins to control layout of text and images throughout the website including the home page
• Mobile app for iOS and Android

Results:

• Decreased operational overhead - client estimates they spend 35-40% less time managing their conference. The time saved allows the client to focus on creating new features that add value for their members.
• Improved revenue cycle - client realized significant savings in running multiple annual meetings with ConferenceBrain's licensing plan.
• Improved satisfaction - attendees, exhibitors, sponsors and faculty reported that the new system improved their satisfaction with the conference.

Technical Profile

• ConferenceBrain Live Learning Event Platform
• Authorize.net Merchant Processing
• TD Media VPS Hosting

View wpath.org

Prime Genetics is an egg donor and surrogacy agency located in Texas. Known for their high level of service, Prime Genetics needed a donor database system that would enable them to maintain that same level of personalized, attentive care.

Using our DonorDB system, we were able to deliver a fully functioning donor recruitment, qualification and application system that allowed them to easily communicate and track progress of intended parents, donors and surrogates in their program.

The DonorDB system enables Prime Genetics to:

• Qualify applicants through the use of yes/no questions. Applicants who do not qualify are never shown to the client, decreasing operational overhead.
• Manage the application process online. Applicants respond to over 600 questions. Work-in-progress applications can be monitored by the client.
• Accept / Reject applicants with automated email notifications.
• Generate PDF profile sheets of accepted applicants and email them to prospective matches.

Results:

• Increased egg donor recruitment - hundreds of new donor applications were received within the first 6 months of site launch
• Decreased operational overhead - the qualification process in DonorDB reduced the number of unsuitable donors reviewed by the client

As the program grows, the client will take advantage of other features including donor database search, intended parent registration and matching.

Technical Profile

• DonorDB Agency Platform
• TD Media VPS Hosting

View prime-genetics.com