A STRATEGY
FOR SUCCESS
Our collaborative process for working with you.
OUR PROCESS
Over the course of 20+ years in business, we have refined a strategy to work collaboratively with our clients to produce successful outcomes. It starts with learning about your business and the markets you serve. That knowledge is key to creating an effective system which systematically improves your bottom line in a way that can be quantified and reproduced.
EVALUATE
We start at the end by asking:
- What defines a successful outcome?
- How will we measure results?
- When will we start seeing results?
Once the performance goals and time line are clearly defined, we evaluate the environment in which we will produce results. This analysis can include:
- Competitor Research
- Target Search Phrase Analysis
- SEO and Website Audit
- Online Reputation Assessment
- Analytics and Conversion Measurement
All findings are documented in writing and submitted for approval before any additional work begins.
CREATE
With well documented performance goals and market analysis, we create a cohesive set of marketing assets designed to highlight your competitive advantages and appeal to your target markets.
Our core creative proficiencies include:
- Website design for desktop, tablet and mobile devices
- Writing copy for search engine position and visitor conversion
- Development of mobile apps for Apple iOS and Android
- Email newsletter and trickle marketing design
- Print media design for brochures, catalogs, postcards, and more
- Newspaper and magazine display advertising
- Photography, videography and editing
Work-in-progress is presented early in the process to maintain a tight feedback loop, which is essential for our collaborative work flow.
A DESIGN MANIFESTO
Design must include both aesthetic and the functional considerations. Creative work done without the intention to produce specific results is not design. It's art. Design is fundamentally produced to achieve a specific outcome.
INTEGRATE
A complete digital marketing system requires technical components including programming and server administration. Many marketing agencies outsource these aspects of their business because they lack the technical proficiency required to manage them in house.
At TD Media, we have made significant capital and intellectual investment to develop and maintain the infrastructure required for consistently delivering these essential services. Using a single company to design and deploy your digital marketing programs allows you to avoid redundancy, confusion, and finger pointing if something breaks.
Our technical skills include:
- Search engine optimization
- Custom website development including automated multi-tier deployment
- Mobile app programming for Apple iOS and Android
- Database design and optimization
- Business class, scalable application and email hosting
- Analytics integration, split testing and conversion measurement
- CRM integration with SalesForce and our own MarketSnap bundle
- PCI compliant credit card processing
- Call center tracking and VOIP services
- Co-location and custom server design for large projects
We design and maintain our own email and application servers housed in a Tier 3 data center in San Diego which is SSAE 16 compliant, SOC 1, 2, and 3 audited. Our servers are tied to the Internet through six redundant backbone providers for lightning fast access and unsurpassed reliability. An on-site diesel generator, off site backups, 24/7 monitoring, redundant UPS systems and dry chemical fire retardant system provide required disaster mitigation.
COMMUNICATE
The core of marketing is effective communication with prospective and current clients. Simply building a new website is not enough to generate a significant impact. We develop multiple “sign posts” each containing a cohesive, consistent message leading prospects through a well considered conversion path.
Unlike many design and development agencies, TD Media takes the time to understand your business, and target markets so that we can effectively communicate on your behalf and drive the right kind of traffic to the projects we develop.
Our communication competency includes:
- Social media: Facebook, Twitter, Google+, Instagram, Pinterest, and LinkedIn
- Reputation management: Yelp, Google Business, industry specific sites like RateMDs, Vitals, and HealthGrades
- Online advertising: Google Ads, Facebook Business, site-specific sponsorships
- Inbound link development
- Opt-in email list development and delivery
Your business communication should be designed as a loop so that prospects are turned into satisfied clients who then become advocates for your brand, referring their friends and family as new prospects.
GENERATE
Marketing isn't a static, set-and-forget process. Generating consistent results requires ongoing measurement, analysis and refinement to identify what is and isn't working. We work with you on an ongoing basis to measure outcomes and provide analysis. In this way, you are always able to respond to change and track the value of your marketing program.
Our ongoing marketing programs include:
- Reporting, analysis and improvement of visitor acquisition, engagement and conversion.
- SEO monitoring and management
- Google Ad management
- Reputation monitoring and negative review management
- Consultation and evaluation of additional marketing opportunities such as paid directory listings, event sponsorship, and banner advertising
We can provide exclusive representation to our ongoing marketing clients within a 40 mile radius of their primary business location. We never require a long term contract. We work to prove our value every month.
GENERATING RESULTS GIVE US MORE DATA TO EVALUATE
Marketing is a loop providing exponential, long-term results.