Tracking YouTube In Stream Advertising in Google Analytics

Over the last couple of months we have experimented with ways to measure Google Adwords advertising in YouTube using Google Analytics. You'd think this would be pretty easy considering the three products are all from the same company. This is most certainly not the case. Paid video campaign ads on YouTube have multiple formats. The … Continued

ASRM 2012: Things To See In San Diego

We love San Diego and are so excited that ASRM is going to be held in our home town this year! We polled around the office and came up with a list of things we typically take visitors to see. We also added a few pro tips from the local perspective. From scenic and breathtaking views … Continued

Why we don’t sign NDAs

This comes up a couple of times a year so it seems like a post explaining our position on this topic is in order. We don't sign Non-Disclosure Agreements with prospective clients. A legal agreement should confer a benefit to one party in exchange for a benefit given to the other party. I enter into … Continued

Perl script to move partial file list

Here is some sample Perl code I hacked together to solve an interesting problem today. We are building an E-commerce web site for a client. This client was given a DVD with over 22,000 product images images equalling over 1 GB of data. However he only wanted to use around 750 of these images. We … Continued